Hi, I'm Paula 🌻

I'm a San Francisco-based product designer.

I've worked with mission-driven startups, federal health organizations, and non-profits, for both enterprise and consumer products.

I study users and collaborate across teams to design solutions that are data informed, beautiful, and impactful. Taking a complex system, and making it simple and enjoyable is my happy place.

Right now I'm designing for public health at Primary.

More about me
Primary.Health

Efficient case management

In ~2 months, we streamlined the complete case management experience and created a solution to scale across client types. I led the redesign and worked closely with a PM, provider stakeholders, and engineers. Using insights from user research, I advocated and succeeded in scoping in additional features that significantly improved user needs and pain points.
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Primary.Health

Modern grant management

In ~3 months, we took our client's grant management from a complex web of spreadsheets, time-consuming and anxiety-inducing manual data entry and communication processes, to an efficient, modern, and gloriously simple platform. I designed the end-to-end experience, and managed the project through launch, working closely with  stakeholders and dev team of 3.
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Marvin

Compassionate telehealth

Collaborating with a small team, I led 5 user interviews to build understanding of patient needs, behaviors and pain points. I used that data to inform improvements across their user journey, offering a more positive, informational, and intuitive experience, with small, intentional moments of delight.
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