Hi, I'm Paula 🌻

I’m a senior product designer with 5+ years of experience designing complex products across consumer, expert, and operational workflows. I’ve worked in early-stage startups, as a first and only designer, and across health tech and public health, leading work from early research and product definition through launch.

My work spans health campaigns, communications, ordering, grant management, field operations, and education, with a focus on making complex journeys feel cohesive across channels, platforms, and teams. I partner closely with Product, Engineering, Clinical, Operations, Marketing, and Legal to connect competing requirements into experiences that are clear for users and scalable for the business.

More about me
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Color Health

Communications Hub

Patient communication at Color was spread across multiple tools, forcing care teams to piece together context and coordinate ownership manually. I led the design of a unified communications experience that brought message history, clinical context, triage, ownership, and follow-up into one place. The work made day-to-day coordination easier and created patterns that could be reused across other clinical workflows.
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Color Health

Breast cancer awareness campaign

I led the design of a patient-facing breast cancer awareness campaign, from campaign entry through personalized risk results and recommended next steps. The work involved untangling an incomplete clinical risk model, defining the full set of patient paths, shaping how sensitive risk information should be communicated, and creating a visual direction that connected the campaign to the product without making it feel like an ad.
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Primary.Health

Efficient case management

Clinicians were managing cases across fragmented workflows, leading to delays, manual work, and limited visibility into case status. I led a redesign of the case management system, consolidating workflows into a single experience that made it easier to track, prioritize, and act on cases across clients. This reduced coordination overhead for care teams and created a more scalable foundation for managing growing case volume.
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Independent side project

StoryTime

Caregivers often struggle to come up with engaging, developmentally appropriate stories for young children in the moment. I designed and built StoryTime end-to-end, using Figma and AI tools (Cursor) to move quickly from concept to working product. This allowed me to prototype interactions, test flows, and iterate without relying on engineering resources. The product focuses on reducing cognitive load for caregivers while supporting language development and creative expression in children.
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Primary.Health

Modern grant management

Our client was managing grants through spreadsheets, manual data entry, and fragmented communication, making it difficult to track data and coordinate across teams. With no clearly defined product direction, I stepped into both design and product roles: defining requirements, shaping scope, and aligning stakeholders on a path forward. I led the end-to-end design and delivery of a new platform, working closely with stakeholders and a team of three engineers to launch a centralized, more reliable system in three months.
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Psatariano1@gmail.com
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